Automated SEO, SEO Tools

Before you check, no- there’s no affiliate link anywhere in this post.

I had heard about uBot from some marketing friends while I was up in Alaska recently.  It wasn’t until I got a copy that I realized the full potential of it.  It changes the game for everyone.

There have been other automated programs like this, but uBot is in an entirely different class altogether.

Automated SEO Tools

I used pbmarketer for a long time.  Before my shift to online marketing, I was a network engineer and i.t. project manager.  I used macros for everything.  If I could automate a task, I’d write a macro.  Even some flow charts I designed for intense i.t. proj. mgt., were nothing more than old skool macros.  PBMarketer (push button marketer) gave people like me the ability to automate many tedious and boring SEO work processes… with macros.  It has a steep learning curve if you’re not used to them.

What they do is liberate time for you…   Offload your work to as many automated sources and tools that you can and you have more time to plan other marketing campaigns.  Unless, of course, you’d prefer to do this all yourself that is.

PBMarketer was sold for $97.  One time sale… no recurring costs.  It wasn’t marketed that well, which is ironic as it’s a tool that deals with process automation.  Let’s just call it an underground tool.  Those that were in the know, snagged a copy.  What people have done with it is a little amazing as the programming GUI is, well, a little clunky.

Automated SEO Tool

uBot changes the IM game for everyone.  You’re not confined to using programmer-set variables, as was the case with PBMarketer.  Your’re not confined to using a SEO Tool with a monthly charge like SENuke or BruteForceSEO… you’re also not confined to having to “vote” on which modules the programmers should next develop.  uBot is the tool that creates SEO tools.

http://www.odesk.com/jobs/uBot-Software-Developer_~~fcd01de24a830014

There’s even people that are now hiring, through odesk and elancer, programmers to create bots using uBot.

So, what does it all mean?  This is only for those people that can see the value in it.  It levels the field as it no longer makes you dependent on someone else’s (costly) tools or services.  There is a fiercely active user community willing to help you program your own bots.  Any Internet Marketing process that you can imagine, can be automated.  It makes YOU fully and wholly responsible for your own success.  There is no excuse to not achieve your IM goals any longer.  If that’s not a liberating idea, check your pulse, you may be dead.

Check it:  http://botsoftware.org

As I said, the user base for this product is fiercely dedicated to making bots and helping others make bots:  Here are some great links to really show off what’s possible:

http://www.ubottutorials.com/

http://ubotstudio.com/forum/index.php

All the Best!

J. Henry

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Technorati Tags: Automated SEO Tool, Local Online Marketing Tool

How to be an Internet Marketing Success

I’ve worked with Howie Schwartz and his program managers for over a year.  He busted my cherry into the IM world with Apprentice.  I’ve seen the man live and in person and he exudes positive energy.  How did he get to be so successful?  Besides the driving passion to help other IM’ers, he’s also developing an acute case of philanthropy.

Howie Scharwatz lays down the rules

You may not have seen one of his most recent sales letters…. maybe it’ll filter down to you.  I don’t see other “gurus” promoting his stuff, as he’s very selective with whom he partners and JV’s with.  This isn’t for everyone.  Go ahead, click the link… it’s uncloaked so you can see I’m not profiting in any way from it.

The skinny:  Howie’s retiring.  In a video post I did recently, I mention that it’ll probably be a sabbatical.  He ‘fesses up to this in the above sales letter.  8 automation tools he’s developed are up for grabs from $10,000 to $30,000- and the catch is, to even see what tools he has on offer, you’ve got to make a $500 donation to Howie’s favorite charity.  This is a great tactic, as it separates the wheat from the chaff.

I’ve already donated… Not because I want to get a piece of the action, but because one of my habits is to give away 10% of my gross profits to charities I feel are worthy.  Even if I don’t get my hands on one of his software tools, it’s no big loss to me.  If you get your hands on one, it’ll be easy to sell as a service- netting at least $80 – &$100k.

The entire point is, successful people allow the Energy of Money to flow through them.

I know, I know… once you’re successful you’ll donate money to charities as well, right?  Did you ever stop to think that maybe you’re not as successful as you’d like to be only because you aren’t doing this one essential step right now?

It’s NOT about “giving money”, don’t get caught up that.  It is about letting the Energy of Money flow through you.  Internally, it may hurt to give- however, what you’re really doing is establishing positive thoughts.  A thought that changes your your beliefs… then your habits, and finally your actions.

Let’s say you’re netting $1000.00/month in your IM efforts.  How hard is it really to donate $100.00?  Are you telling yourself, you need all the money you get, because you never get enough and when you do get it, you’ll cling to it like toilet paper clings to your hairy ass?  You’re allowing the Energy of Money to flow to you, then you’re damming it up.  I’ve written about money modalities here,  here,  here, here,  here, and about Greed here.  Don’t get me wrong- I’m all about pure Capitalism and creating wealth through multiple streams of revenue.  Unlike others, I’m doing it.  One of the ways I’ve been doing it is by continually giving 10% of what I earn to others.  It’s not always charities… sometimes it’s anonymous donations, other times it’s time itself.  What does this really do?  It lets money flow through me and allows more and more money to flow to me.

Think you can’t afford to give?  Can you really afford to NOT  give if you’re playing the IM game?

Give and give, and it’ll come back to you in numerous ways.

JHenry

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Technorati Tags: being successful, Howie Schwartz, IM101, Internet Marketing for newbies, Tips

Bottom line up front: It’s a tool, like any other, that can be abused or used wisely.  Find your own balance here.

Socialbookmarking explained

Two Different Styles of Socialbookmarking:

Some IM’ers have a more straight edge approach to it.  They’ll outsource their social bookmarking efforts to have it done “naturally”.  They’ll have established, old, “mature”, social bookmarking personas that will never get labeled as spam.  The links these personas point to are often camouflaged… for example, they’ll include a money-page link among benign links to wikipedia, some musical artist, etc.  This can be called “The Gardening Approach”.  It’s slow, it produces results, and it appears naturally edible (read:indexed and spidered) to Google.  This is a great approach to use for non-seasonal items, products, etc.  It’s steady.  And slow.  And appears natural.

Other IM’ers take a more gray hat approach. There are many, many automated programs and services that create personas for you and automatically push…or drip…bookmarks to the sites you choose.  The problem is, this creates a *huge* potential for abuse.  Why slowly make my way through this site, plugging away one bookmark at a time at one site at a time when I can do it automatically?  Anything that automates a process for me…I’m all for.  I can show my outsourcers how to do it, which tool to use, and that frees them up for other things I need them to do.

Social Bookmarking personas explained

Let’s step back and define what personas are, because they- not the bookmarks themselves- are the real heart of social bookmarking.

A persona is one person with several bookmarking accounts, creating multiple bookmarks on multiple sites on a semi-regular basis.  They’ve filled out the info on their profile pages, and they also use the same bookmarking sites that they bookmark to.  Sounds plain, right- but this is typically the behavior of a ‘normal’ person using this type of web 2.0 property.  Google eats this up.  Know why?  Yeah, that’s why. Many of the ‘best’ (read:highest PR on Google) SB sites require cookies.  Kind of hard when you’re using a proxy, eh?  Google has teams of human intelligence experts running crazy insane algorithms (think:mad mad savant SQL genuises) on data it’s collecting.

Needless to say, a lot of the ‘automated’ personas get booted as spammers.

Social Bookmarking Persona Metrics

So, would a ‘normal’ person make 2 or 3 bookmarks a day….or, 100-200?  Is it better to have a slow drip of bookmarks, over an extended period of time, or, is there a sudden flux of 100 bookmarks a day for 3 or 4 days?  These are important questions to consider when evaluating your own marketing style as applied to SB.

Will one or two social bookmarking personas be enough for your IM needs?  Only you can answer that for yourself.  Are multiple personas a genuine, ethical way of your IM philosophy?

Automated Socialbookmarking Solutions…

Automated Socialbookmarking Account Creation

Check out #15.  1,155 bookmarks helped to bring one of my clients USD$3,391 over 6 weeks.  We ran a few articles in conjunction with this campaign, but everything else was automated.  Or outsourced.  See the number of links to be posted listed as 54?  We paid one outsourcer to write and spin descriptions and titles of several feeder sites for an hour.  Assigned those links to automated socialbookmarking personas (listed as accounts), then let it run for 5 weeks.  I’m a firm believer in…you promote something until you don’t want to earn money by promoting it…  So, #15 was just a “test run” for one client to really see the potential of social bookmarking.  Now, it doesn’t end here:

There are multiple ways to automate the creation of your social bookmarking personas.  You still need to automate these personas submitting to their accounts.  Bookmarkingdemon has serious potential- it follows a blueprint I’ve used that’s definitely assisted me:

Automated Socialbookmarking for internet marketing campaigns

Create Your SB personas–>Assign Personas to URL’s you’re promoting and start automatic or drip bookmarking–>Use your favorite Ping Server to ping the same URL’s–>Use your favorite Ping Server to ping the URLS of your persona’s profile–>Wash, Rinse, Repeat.  Don’t forget to add the camouflaged links to your bookmarking queues… links to sites you have no personal involvement with.

See the potential?  More inlinks to your intra-net’s and mini-net’s of feeder pages, web 2.0 properties, landing pages, article directories, video sharing sites….

SocialBot v4.0 is remaining one of my favorites.

Autosocialposter.com is another clear innovator in this segment of the game.  Check them out to see where they’ve taken this part of the game.

Find your own balance and keep in mind that personas will always be the heart of your social bookmarking tactics.

Of course, creating those personas is some detailed, nitty-gritty work.

What’s the future of automated socialbookmarking persona creation and bookmarking?  Captchas that convert text to speech, and having this process captured by speech recognition software that will kick it out in text format to allow some macro to copy and paste that text back to the Captcha.

Fringe IM’ers are already having a modicum of success with what they’ve been able to create… and you better believe there are a lot of outsourced teams all over the world trying to solve this particular little challenge.

J.Henry

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Technorati Tags: Automated Internet Marketing, Getting Started, IM 101, IM Automation, internet marketing, Internet Marketing for newbies, SEO, SEO Optimization, SocialBookmarking, Tips

Have you heard of Daniel Molano?

Know who he is?

Check this out and notice where he ranks on the page.  Then check out how many competing pages there are for that particular keyword.  Yeah, 18million.    Now try exact match (just put that keyword in quotes)…   398,000 competitors.

Who is this kid?

He’s been able to dominate 18,000,000 competing pages to get first page SERP results on google.  Now, check him out on alexa.  Is that slick or what?  So, who is he?  Good question.

I’ve met him a few times and we communicate over skype.   He’s very friendly.  Polite and respectful almost to a point of distraction.  It’s like the wheels in his mind just don’t stop.  He can be talking about one thing, but he’s thinking about something else entirely… ever meet someone like that?  Know someone like that?  Sometimes these people just wear me out- they’re going 15 different directions and you know whichever direction they really focus on they’ll achieve.  Daniel’s not just taken one direction on, but many.

Sure, I know “something” about SEO.  Check this out.  Daniel gave me some tips a year ago. Another blog of mine  is dominating a keyword with over 8million competitors.  I’m dominating .org’s, .edu’s, and even a multitude of .gov’s.  I ran with those morsels that Daniel gave me and you can see the results.

So, here’s who Daniel really is.  He’s been playing the IM game for a while and makes bank through consulting.  When you dominate the keyword “business consulting”, of course you’ll get noticed by serious people with bank to pay.  However, the current state of IM leaves him a little peeved.  Sharks with $97 useless ebooks are preying on people that don’t know better… pitching advice that doesnt really make sense or work.  Daniel’s practically giving away his blueprint…. but that’s not what’s really important.  It’s the information he dishes out in his newsletter…

Are you:

Just starting out with IM?

Started, but having a problem?

The answer isn’t really “spend more money” to get yourself un-stuck.  If it was, then you’d be doing better for yourself right?  What you really need is good, solid information that’s relevant to the quickly changing IM market.  Start digesting quality info and the nature of your own IM game will change.  Get on Daniel’s list and he’ll show you some things.  Check out Amish Shah too… He’s nothing but the real deal.

Tear that IM game up!

J.Henry

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Technorati Tags: Amish Shah, Daniel Molano, Getting Started, IM101, Inner Game, internet marketing, Internet Marketing for newbies

a trip to tobyhanna with jhenry and organic marketing

Just a trip to Tobyhanna, PA and some thoughts on organic marketing while driving up there.

Internet Marketing newbies have a tough time sustaining themselves their first year in business, and often fail because of this.  The biggest reason I’ve seen is that their Inner Game isn’t resonating with what they’re currently doing.

I’ve been lucky.  I’ve been able to sustain, and grow, my IM business while using other streams of revenue- like ones that have me travel all over the states, doing an hour of work a week….while expanding my own IM business.

Are you an Internet Marketer in DC, AK, WI, KS, AL, GA, VA, MD, or, PR?

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Technorati Tags: Getting Started, Howie Schwartz, Internet Marketing for newbies, marketing, organic marketing, strategy, Tips

Somewhere over PA

If you’ve been following my other blog you’ll know I practice something called shooting 50m targets. It’s more an idea than a shooting range.  Basically, you take care of your project/goal/endeavor to such an extent, that the only logical next step for it, is for it to manifest.

I’ve always wanted to work very few hours for a lot of money and travel the world…  No, this isn’t about Internet Marketing at all.  I provide a service to executive level personnel within the government and travel the world to make people say yes and sign documents related to IT Acquisition and Systems Integration.  I spend a few hours of “not really work-work” each week dedicating myself to the preparation of that one hour of work, but my time is more and more involved with IM these days… if IM was a drug, it would definitely be crack.

So, I’m devoting less time to this pursuit of non-IM streams of revenue, but since making that decision the number of “opportunities” to travel and work one hour has exploded.  I’m booked solid through December.  Yeah, that’s right- one hour. Of “work”.  It’ll be a lot of strenuous one hour days…

In Tobyhanna it took a little longer due to the VIP tour of the place.  I’m not going to be specific.  If you don’t know what’s in Tobyhanna and can’t deduce it from what I’m writing, then it’s probably better if you don’t know.

And yes… One hour of “work”.  I was even wearing jeans.  I toured a manufacturing/engineering/repair facility with a 5,000 employee roster.  They had ISO 9000.1  down to a science.  Let’s just say David Allen’s GTD “borrowed” a lot of concepts from it.  Consider this: Before obtaining their ISO cert., the potential  max. of achievable manhours for this facility was 200,000 manhours/week, (mhp/w).  They never reached it as the percentage of personnel calling in sick, on vacation, on comp time or overtime, etc., ran from 3% – 8% depending on season, and, interestingly enough, NFL, NBA, and NHL seasons.  194k-184k was the average range of expected mhp/w, and product completion for various projects ran at average: 9-12% over deadlines by 9 – 23 days.

After ISO 9000.1, and with powerful modeling processes set into place, the effectivity and productivity of the baseline mhp/w began steadily growing.

How does this deal with IM? Yeah, good question- glad you asked…  ISO 9000.1 is really about how to utilize the resources you already have to increase productivity.  Sounds like GTD huh?  The new IM’er doesnt really have many resources to work with.  So, what’s the lesson?  Look harder.

There are a multitude of automation tools to assist the new IM’er.  Things like onlywire.com, socialoomph.com, $1/month (first month only) subscriptions to myarticlenetwork.com and articlemarketingautomation.com, and the 1000′s of article and video submission sites to create backlinks.

With a few social bookmarking personas and a proxy server, the savvy IM’er can generate 100′s of backlinks to his/her money page, landing page, or feeder page.

So, sit there and complain that the “guru’s” have the markets cornered, or be audacious and start busting your ass.  When you start showing profits you can reanalyze your work break down structure, and look at outsourcing and micro-outsourcing as viable tools to complement your campaigns.

Get to it!  I know you can!

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Technorati Tags: Getting Started, IM 101, iso 9000.1, strategy

Brain mapping

Several tuned in IM’ers texted me on something I recently wrote. So, basically what it comes down is this- Amish Shah wrote about the importance of vision boards here.  It’s not something that relates to just IM, but any aspect of Life or business.

I’ve got one I made while living in Japan a few years ago next to my bathroom mirror.  I see it everyday.  Full of pictures and postcards and images and cut out magazine phrases of things that would be great to have and/or experience.  A 3 story house sitting on an almost two acres deep in the Virgina woods, but close to D.C.- check.  So I put a picture of a mansion in Sedona, AZ over it.  A happy family traveling across the U.S. in a monster RV (while working a few hours a day)? Not yet, but working on it… the picture stays up and I’ve added other pictures of RV’s traveling across the U.S.

Get the point?  What you want, what you desire, can be expressed physically on this vision board.  People were making them, using them, and manifesting what they wanted long before “The Secret” came out in 2007.

Mind Movies are one way of replicating this process.  It allows someone to integrate the same feeling of a vision board into a 5 minute span of time.  What’s also positive about this is that it allows a person to be more receptive and open to meditating.  Why is this good? The intent of any vision board (or mind movie) is to remind yourself of what you want.  It’s YOUR visions of YOU in the YOUR future.  Its the antidote to all those worries that keep running through your head- but those worries aren’t necessairly negative.  They are contrast that allows you to know what it is you want, right?  You’ll find that when you start giving your attention, your focus, your energy to things that you do want, the things that you don’t want eventually fade away.  You have neither time nor Energy for those things any longer.

You cannot hold a thought of something while simultaneously holding the thought of not having it. Most people find that this is the “hard” part of a vision board.  Visualizing something and allowing it into your life is often countered by that internal chatter we all have offering us thoughts of our current version of ‘What Is‘ and the lack of what we want.  So, a lot of the times it’s just simply easier to think of nothing (through meditation) than it is on focusing what we want.

Mindmovies gives people the chance to sit and observe for 5 minutes or so while taking in all the positive aspects of things they would like to manifest.  When was the last time you were able to concentrate on nothing but positive reinforcement for 5 minutes?

The problem is, a vision board remains mostly passive.  Sure, there’s some Energy extended in creating one, but it’s nothing more than cutting a picture out of a magazine when you see something you want or like… or printing out the real estate listing of your dream house…or a picture of you when you were at your most happiest point of life.  A vision board remains a passive activity.  Something strategically placed in your environment that you look at automatically.  It becomes part of your daily routine.

I’ve vistied friends houses who have hung their vision boards in their foyer, in their kitchen, on their patio… and they’re using some powerful Energy in manifesting….because visitors ask them about it- “Hey, what’s that collage on your wall”.  When they answer, they are describing and creating a reality they are choosing for themselves.  They are not only looking at and seeing their vision board on a daily basis, they are now putting creative Energy to words to describe to others what they are currently allowing into their existence.

A Mindmovie, however, requires some active participation.  Your computer has to be on… You have to double click… and you can’t be doing much else or the power of the process just isnt the same.  There’s nothing wrong with it, and it still remains an alternative to a vision board.  People use both.

Now, what got those IM’ers I mentioned above to text me recently was the fact that there’s something else that can also be used.  It’s something I’ve been using for years, and it’s free.  The idea is, you make your desktop your vision board.  Then fill your image folder with things such as this, that, this other thing, this stuff, even this, and let’s not forget this.  It can even be images of places you’d like to visit, like this place, that place, this destination, or even this.

Throughout the day while you toil over CTR stats and Proj. Mgt. headaches, CPA and PPC campaign brainstorming, pre-launch phases of products/services….you’ll be inundated with images of things you’ve told yourself you’d like to manifest….

Try it out.  Vision boards, whether physical or digital, are just tools you can use to help you manifest the things you want…

Create, create, create!

J.Henry

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Technorati Tags: creating reality, internet marketing, Internet Marketing for newbies, manifesting, using the law of attraction, vision boards

These dudes are geeked out totally and completely.  There is no coming back.  They’ve od’ed on the acid that is vintage computing.

This is a great example of a very specific Niche Market.  You would need to do some amount of involved keyword research before exploiting it.  It would be very difficult for an IM’er, not interested in vintage computing to compete in this market.  The sites ranking for the below keywords are mostly sites and blogs created and maintained by individuals with a passion for vintage computing, not just the hardware, but the concept.  They take it seriously, and it’s more than just a hobby to them….  They are indeed, purveyors of forgotten technologies antiquated by time and purpose.  They find passion in vintage “laptops” weighing over 20 pounds.

Let’s just say it’s a very specific niche for the brave internet marketer to explore.

However, what makes it interesting for the IM’er is the data we can pull from Google on this niche:

buy vintage computer=1.3million broad/ 24,700  exact

order vintage computer online=4.8million broad/0 exact

vintage computer washington d.c.=258k broad/1 exact

buy antique computer=too narrow, antique desks populate this keyword, not antique pc’s

buy antique pc=1.9million broad/1 exact

buy vintage mac=3.4million/3300 exact

Although most of the sites ranking on the top SERP’s tend to be ones run by those very same geeks, what’s interesting is that not many are using long tail keyword phrases in their SEO/SEM strategy.  While it would be foolish to compete using broad match in this niche, there are some very attractive long tail’s just waiting to be exploited.

Take the keyword “buy vintage mac”.  Enough people are searching this keyword for 3300 other competing pages to be present using that specific keyword phrase.  Who would want to buy a vintage mac…. who would search for that term?  Someone with money ready to buy one for whatever their reason may be, that’s who.  If you consider yourself an IM’er, then it should be no problem whatsoever ranking for this long tail keyword.

What could an IM’er do with this little bit of keyword research?

1) Use the specific keyword phrase “buy antique mac” on a blog devoted to, of course, “antique mac’s”.  If it’s a site you’re hosting and  not a free web 2.0 property, you can add in Ebay Auctions to your Website with this little gem from www.phpbay.com…. it’ll scour ebay for you and dish out relevant auctions on that very same keyword.  Throw in some video of vintage mac tv commercials, if you can find them, to further entice prospective customers…. And a pair of eyes is just one click away from becoming a customer.

2) Research the keyword further and dig into sites with tips on how to buy vintage mac’s, what to look out for when buying vintage mac’s, vintage mac replacement parts, vintage mac accessories, maybe even vintage mac magazines.  Hand over your research ideas to a ghostwriter and have a “How to Buy Vintage Mac’s” ebook written.  And sell it.

3) Build an email list of devoted “buy vintage mac” customers and send out a monthly newsletter full of quality content with value to them, then exploit the list occasionally by running lateral sales and services promotions.

4) Build as many squidoo, wetpaint, weebly, zimbio, etc. properties as you can related to this topic and use them as feeder sites to your money page.

Will you get rich off this niche? Probably not.  But you could exploit it to the extent that it generates an easy $50  – $200 in sales a month without really putting that much effort into it, allowing it to be yet another stream of revenue flowing to you.

Feel like exploiting it? Let me know if you do, I’ll add some links in this article and promote your site . For free.

Get your Macsploitation on!

J.Henry

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Technorati Tags: Buy Vintage MAC, Exploitable niche, geek niche, Getting Started, IM 101, organic marketing, rankings, research, SEO Strategy, SEO/SEM example

Staying below the radar for a year or so,  xtranormal.com has built up a small cult like following.  What is it? Hard to say… Internet Eye Candy for 13 year olds?  A glimpse into what internet users want and expect from a web2.0 property?

Clicking on the photo will get you to a short video example of what it can do.  Type in some text, choose some backdrops and characters, etc., and an hour or so later xtranormal has converted your text into a “video”.

The quality leaves something to be desired.  The text-to-speech algorithms being used can’t differentiate between an acronym and a word;  IM’ers is spoken “-immers”.  The free account, as usual for web2.0 prop’s, has few bells and whistles.

Who’s using it so far?  Pre-pubescent teens obsessed with butt cheese and farts….a few stand up comedians…a few scriptwriters trying to make a “serious” video (lol!) on this site.  And… IM’ers getting a free dofollow backlink to their Money Page or Landing Site.

If you’ve ever lived in Europe, xtranormal is eerily similar to those CGI shows (late night RTL2) where people would text in or SMS messages and they would be read on air, uncensored, by these “computer” like actors.

What’s interesting is that xtranormal.com offers a free standalone composer… about a 136mb download.  You can use your basic free account and putz around with it…  Let’s just say “it has potential”.  It’s a semi-direct challenge to Animoto.com… and I’m sure we’ll eventually be seeing xtranormal videos plastered over youtube and the ilk.

Other than a free link what xtranormal also provides is an insight into a growing need.  Video is ruling google organic search results as more and more IM’ers take advantage of it.  Gauher Chaudhry even polled his lists and came up with the figure that a whopping 83% of people (at least on his lists) prefer video (but then again, 94% of people will believe any statistic you tell them).  You know what Gauher did? He’s now videoblogging about the results of his survey!  So, while the debate over article vs. video marketing evolves, what few IM’ers are realizing is this:  Articles-when spun and submitted to 100′s of sites-provide a great source of backlinks and redirects to your money page(s), landing page(s), and feeder page(s).  However, who has time to read anything these days?

Why are videos doing so successful?  Because people can more easily watch a video, while they’re working on something else, than they could read an article. Did you catch that? Of the millions and millions out there that still have a job, it’s easier to watch a video at work than it is to read an article or a sales page.  Did you get that?  People can hide the video window behind a spreadsheet and just listen.

If you’re a smart IM’er take note:  If you’re following the trends (like traffic-geyser.com, animoto.com, and xtranormal.com, and the 100′s of video sharing sites) you’re starting to see that more and more IM’ers are incorporating video into their campaigns.  A need exists… if you’ve got about 100k – 120k to drop into a project- make a real life version of xtranormal.com.  There are enough out of work actors and actresses in L.A, there are enough out of work videographers, cinematographers, producers, Full Sail graduates, and directors, too.  Catching the drift?  A custom made 30 second, 60 second, or 90 second video could be offered to customers at a price that would offset your costs of hiring staff and crew, and renting equipment while providing a significant ROI.  Couple that with the extra charges and fees that you could earn by submitting that same video to the 100′s of video web sites out there….

Good God! I should get on xtrannormal right now and make a video about it!

Happy Video Production,

J.Henry

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Technorati Tags: IM 101, strategy, Tips, traffic, Web 2.0 Video Property

RIP Billy Mays

Maybe some of you heard about this. Maybe some of you know what he hawked.

In any case, he was a man with great conversion stats- If you’re an IM’er, you should really study his approach and his technique; his style, a combination of the two, could be easily interpreted into the IM world.

J.Henry

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