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Bottom line up front: It’s a tool, like any other, that can be abused or used wisely.  Find your own balance here.

Socialbookmarking explained

Two Different Styles of Socialbookmarking:

Some IM’ers have a more straight edge approach to it.  They’ll outsource their social bookmarking efforts to have it done “naturally”.  They’ll have established, old, “mature”, social bookmarking personas that will never get labeled as spam.  The links these personas point to are often camouflaged… for example, they’ll include a money-page link among benign links to wikipedia, some musical artist, etc.  This can be called “The Gardening Approach”.  It’s slow, it produces results, and it appears naturally edible (read:indexed and spidered) to Google.  This is a great approach to use for non-seasonal items, products, etc.  It’s steady.  And slow.  And appears natural.

Other IM’ers take a more gray hat approach. There are many, many automated programs and services that create personas for you and automatically push…or drip…bookmarks to the sites you choose.  The problem is, this creates a *huge* potential for abuse.  Why slowly make my way through this site, plugging away one bookmark at a time at one site at a time when I can do it automatically?  Anything that automates a process for me…I’m all for.  I can show my outsourcers how to do it, which tool to use, and that frees them up for other things I need them to do.

Social Bookmarking personas explained

Let’s step back and define what personas are, because they- not the bookmarks themselves- are the real heart of social bookmarking.

A persona is one person with several bookmarking accounts, creating multiple bookmarks on multiple sites on a semi-regular basis.  They’ve filled out the info on their profile pages, and they also use the same bookmarking sites that they bookmark to.  Sounds plain, right- but this is typically the behavior of a ‘normal’ person using this type of web 2.0 property.  Google eats this up.  Know why?  Yeah, that’s why. Many of the ‘best’ (read:highest PR on Google) SB sites require cookies.  Kind of hard when you’re using a proxy, eh?  Google has teams of human intelligence experts running crazy insane algorithms (think:mad mad savant SQL genuises) on data it’s collecting.

Needless to say, a lot of the ‘automated’ personas get booted as spammers.

Social Bookmarking Persona Metrics

So, would a ‘normal’ person make 2 or 3 bookmarks a day….or, 100-200?  Is it better to have a slow drip of bookmarks, over an extended period of time, or, is there a sudden flux of 100 bookmarks a day for 3 or 4 days?  These are important questions to consider when evaluating your own marketing style as applied to SB.

Will one or two social bookmarking personas be enough for your IM needs?  Only you can answer that for yourself.  Are multiple personas a genuine, ethical way of your IM philosophy?

Automated Socialbookmarking Solutions…

Automated Socialbookmarking Account Creation

Check out #15.  1,155 bookmarks helped to bring one of my clients USD$3,391 over 6 weeks.  We ran a few articles in conjunction with this campaign, but everything else was automated.  Or outsourced.  See the number of links to be posted listed as 54?  We paid one outsourcer to write and spin descriptions and titles of several feeder sites for an hour.  Assigned those links to automated socialbookmarking personas (listed as accounts), then let it run for 5 weeks.  I’m a firm believer in…you promote something until you don’t want to earn money by promoting it…  So, #15 was just a “test run” for one client to really see the potential of social bookmarking.  Now, it doesn’t end here:

There are multiple ways to automate the creation of your social bookmarking personas.  You still need to automate these personas submitting to their accounts.  Bookmarkingdemon has serious potential- it follows a blueprint I’ve used that’s definitely assisted me:

Automated Socialbookmarking for internet marketing campaigns

Create Your SB personas–>Assign Personas to URL’s you’re promoting and start automatic or drip bookmarking–>Use your favorite Ping Server to ping the same URL’s–>Use your favorite Ping Server to ping the URLS of your persona’s profile–>Wash, Rinse, Repeat.  Don’t forget to add the camouflaged links to your bookmarking queues… links to sites you have no personal involvement with.

See the potential?  More inlinks to your intra-net’s and mini-net’s of feeder pages, web 2.0 properties, landing pages, article directories, video sharing sites….

SocialBot v4.0 is remaining one of my favorites.

Autosocialposter.com is another clear innovator in this segment of the game.  Check them out to see where they’ve taken this part of the game.

Find your own balance and keep in mind that personas will always be the heart of your social bookmarking tactics.

Of course, creating those personas is some detailed, nitty-gritty work.

What’s the future of automated socialbookmarking persona creation and bookmarking?  Captchas that convert text to speech, and having this process captured by speech recognition software that will kick it out in text format to allow some macro to copy and paste that text back to the Captcha.

Fringe IM’ers are already having a modicum of success with what they’ve been able to create… and you better believe there are a lot of outsourced teams all over the world trying to solve this particular little challenge.

J.Henry

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Moab, UT - Serenity Valley

Maybe you heard of this remote city out in the middle of nowhere, UT; bordering BFE, Colorado; close to Where?, NM….

Sure, I’ve heard of it- but have nothing in my mind to associate it with.  If it were Albequerque, NM I’d think of Breaking Bad
.

So, what’s up with Moab, UT?  Eventslisted.com, that’s what.  Moab has nothing to do with that web site, but it’s a great Web 2.0 property for Internet Marketers to add to their infrastructures and use to their advantage.

what caught my eye was the floating text ads on top as well as the comments to the right. The ad for Moab, UT was simple- “Plan your Meetings and Events in Moab, UT”.  WTF?  Since I’m so damn curious about niche markets and how we, as Internet Marketers, infiltrate those markets- this ad grabbed my attention.  Who would ever think to promote something like that, and, more importantly, is there a profit in it?

Clicking on that link takes you to a rather drab profile page, but that’s consistent with eventslisted.com.  The power of this web 2.0 property is the fact that it’s one more page of backlinks you can use for your infrastructure while providing the opportunity to brand yourself further as an expert in that particular niche.

If you dig around that link, you’ll see a bevy of valuable links associated to (one of) the main keywords this Internet Marketer has chosen: “Visit Moab Utah”.   Even the gmail account listed in the author bio is visit.moab.utah@gmail.com! Props to this marketer!  After you dig around, you’ll see one POC on the main site listed, Michelle Hill.   She’s using some extreme tactics, so you might want to check her style out.

Moab, UT sunset

If you do some quick analysis on google, you’ll notice that Michelle is ranking in top SERP’s.  Moabutah.info is in the top spots for the broad keywords:

‘moab ut meetings’ : 1 – 10 of about 204,000results
‘moab ut meeting’ : 1 – 10 of about 168,000results
‘moab utah meetings’ : 1 – 10 of about 120,000results
‘moab utah meeting’ : 1 – 10 of about 95,900results
‘moab ut event planning’ : 1 – 10 of about 24,400results

Mix and match the above keywords with ‘event’, and you’ll get another site, suspiciously resembling moabutah.info…both are run by the ‘Moab Area Travel Council’.

‘moab utah event’ : 1 – 10 of about 266,000results
‘moab utah events’ : 1 – 10 of about 1,620,000results

Good work Michelle!

She’s obviously built an infrastructure around some solid keywords and refers elements of her silo structure to other elements, building what Goolge will analyze as extremely contextual and amazingly relevant backlinks. Try doing your own keyword research using keyword modifiers like ‘planning’, ‘event calendar’, ‘trip cooridantor’, and you’ll see that Michelle is dominating most of them.  She clearly owns this niche (#1 ranked site in a field of competitors 1.6  million strong?) and with her continued efforts will continue to dominate it.  She’s using all the right tricks, like incorporating video marketing, using twitter, and providing voluminous amounts of free information.

She’s beating the pants off of the local .gov’s (http://www.moabcity.state.ut.us/) also trying to promote Moab as destination for events and meetings.

It doesn’t matter which site of hers does “better”, it’s about the enhanced performance each site will get as a result of staying on target for their keywords and delivering relevant, useful (and value-added) content to people.  This is the essence of Organic Marketing.  Being the conduit of relevant information to people seeking it.  Once you can do this, your sales and conversions will do nothing but take off!  Study what Michelle has done- and incorporate it into your own marketing campaigns.  You’ll do nothing but succeed.

J.

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Information is power – you know that. But, how do you research the best SEO strategies, without spending too much of your time (and money) on it? The average person earns $ 1100 per week, which equates to $ 27 per hour. Trying to do the research yourself would take you at least 5 hours to come up with the best information, AND you’ll have to do this on a regular basis to come up with the most up to date and current information.

There has to be a different way to find the info you want Well, yes there is… we did all the research for you, combed through all the information and got down to the hard core of the 187 most up to date and best Facts, Hints, Tips and Advice here, in this book.

The 187 of the most current, most actual and beneficial Facts, Hints, Tips and Advice you can find from experts in the field on SEO:

– 3 Proven Methods For Search Engine Optimization

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– Developing Your SEO Strategy

– Doing Your SEO the Simple Way

– How to Integrate SEO and SEM to Acquire Better ROI?

– Learn SEO and Make Money in a Recession

– Search Engine Optimisation – An SEO Consultant’s Advice on the Basics

– SEO – What is it and Why Do It?

– Web Marketing For Increased Traffic

– 5 Tips For Search Engine Optimization

…And Much More…

Product Specification :

ISBN :1921573775
Format aperback: 360 pages
List price :19.99

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Back and bracing as ever, ‘Search Engine Optimization: An Hour a Day,’ Second Edition offers brisk advice, bite-sized tasks, and smart tools to help you increase visibility for your website on the major search engines. In this new edition of their bestse ling how-to guide, SEO consultants Jennifer Grappone and Gradiva Couzin offer surprisingly easy do-it-yourself techniques as well as the very latest SEO strategies for small, very small, and large businesses, as well as for bloggers and web designers. Author: Jennifer Grappone Publisher: John Wiley & Sons Inc Paperback, 359 pages ISBN 13: 9780470226643

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Search-engine marketing, blogs, personal fundraising pages, and podcasting are just a few of the strategies and techniques outlined in this handbook to assist fundraisers in harnessing the power of the Internet. This guide outlines a step-by-step approach to taking advantage of the e-philanthropy revolution, including a discussion of the pros and cons of soliciting funds on the web&nbsp;and an evaluation of creative business models—from online donor-recognition pages and virtual charity shopping malls to&nbsp;e-commerce and “click to give” sites. Advice on developing a strategic&nbsp;online fundraising plan and a section on how to successfully engage in nonprofit e-commerce, selling goods and services online, order fulfillment, customer service, payment processing, and handling returns are also included.&nbsp;<br><br>

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